Article · Alliances
Why most alliances fail
A full roster looks impressive. It tells you almost nothing about whether your alliance can turn up when it matters.
Series Alliance Leadership Part 1 of 21
Published · 2 min read

The roster is not the team
A player can have impressive Might and still miss events, ignore Alliance Duel and never help when someone needs backup. Another player can be smaller and consistently contribute. The second player may be doing more for your alliance.
Count the people who actually participate, not just the accounts occupying places.
The same people carry the load
When a handful of players provide most of the points and event attendance, they eventually notice. That does not automatically make everyone else lazy. Some players do not understand the scoring opportunities, some have different goals, and some simply do not want competitive play.
Find out which problem you have before trying to fix it.
Leadership mistakes compound
Recruiting without expectations, promoting by Might, keeping inactive accounts indefinitely and failing to develop newer members all weaken the alliance over time. A few poor weeks can become a long decline.
What to do this week
Review who plays, who joins events and who contributes to research and Alliance Duel. Speak with members about what they want from the game. Set a few realistic expectations, help people meet them and make room when someone clearly no longer fits.
